A+ 內容簡報 — Soréva 奢華藤條擴香組

Amazon.com · 美國站 Standard A+ Brand Content · 7 個模組 ASIN B0FJFTNH69 · 品牌 Soréva · Santal Calm 檀香 · 報告日期 2026-07-15
輸入來源:kw-workbook.xlsx 分群 · listing-rewrite Phase 3 FAQ(模組 5 逐字使用)· 圖片稽核缺口分析(主圖須重拍 · Keystone 須改單一機制 · '100% Botanically'/'Cruelty Free' 須柔化)
品牌語調:溫暖 · 極簡 · 沉靜。色盤:暖米 #EDE6D8 · 檀木棕 #6E4B34 · 墨綠 #3B4A3F。
A+ 標題/內文/替代文字為上架交付素材,維持美國市場英文;模組說明為繁體中文。

模組計畫總覽

#任務分群錨點圖片來源
1品牌承諾主視覺核心 — "reed diffuser"(11 萬/月)新製圖(沿用 slot-2 重建的美術方向)
2香調故事 — 頭號好奇「聞起來如何」跨用途 — "sandalwood / cedar and sandalwood diffuser"(已成交)沿用 slot-3 香調金字塔 + 新標註
3潔淨配方機制次級利基 — 無酒精/植萃("reed diffuser non toxic" 2% ACOS)新製圖
4使用方法與濃淡可調(稽核缺口)使用意圖 — 7 支藤條、翻轉、120 天沿用 slot-6/slot-9 強度刻度與步驟圖
5Q&A 區塊 — Rufus 優化,≤250 字元長尾意圖 + 異議文字模組(小型擴香瓶去背圖)
6比較收尾 vs 一般酒精基底擴香差異化(防守低價油)新比較表圖
7香調家族與送禮收尾變體家族 + 送禮("house warming gifts new home")三香調平拍 + 禮盒
模組 1 — 品牌承諾主視覺任務:一句品牌承諾配寬幅主視覺。分群:核心 "reed diffuser"。
Headline: Ground the room, not just scent it
Body: Soréva Santal Calm is a reed diffuser made with plant-based essential oils and an alcohol-free formula, filling a room with a warm sandalwood, cedar and musk aroma that unfolds slowly for up to 120 days.
圖片構想:寬幅橫幅 — 琥珀色擴香瓶+藤條置於溫暖米色的臥室邊几,晨光斜入,品牌字標 'Soréva' 小置左側。與 slot-2 keystone 重建共用美術方向,讓圖庫與 A+ 讀起來是同一套系統。
替代文字:Amber glass reed diffuser with sticks on a warm bedside table in morning light (79) · 變化:Soreva santal calm reed diffuser in a calm neutral bedroom (56)
桌面預覽
寬幅主視覺 970×600 — 擴香瓶置於米色臥室邊几
Ground the room, not just scent it
Plant-based · alcohol-free · sandalwood cedar musk · up to 120 days
行動預覽
主視覺置中裁切
Ground the room, not just scent it
Plant-based · alcohol-free · up to 120 days
模組 2 — 香調故事:Santal Calm任務:回應頭號好奇(聞起來如何)。分群:sandalwood / cedar 香調 — 已成交關鍵字。
Headline: A warm, woody calm from top to base
Body: Santal Calm opens with sandalwood, cedar and musk, moves through soft leather and papyrus, and settles on a warm ambroxan base. It is grounded and quiet rather than sweet or sharp, made for slow evenings and unhurried mornings at home.
圖片構想:沿用 slot-3 香調金字塔攝影,三段標註 Top(Sandalwood · Cedar · Musk)/Mid(Leather · Papyrus)/Base(Ambroxan),配擴香瓶與檀木紋理。療效型情緒句改為感官描述。
替代文字:Santal Calm scent pyramid with sandalwood cedar musk leather and ambroxan notes (78) · 變化:Reed diffuser fragrance notes chart on warm wood (46)
桌面預覽
香調金字塔 + 擴香瓶 + 檀木
A warm, woody calm from top to base
Top sandalwood cedar musk · mid leather papyrus · base ambroxan
行動預覽
金字塔直向堆疊
Warm, woody, calm
Sandalwood · cedar · musk · ambroxan
模組 3 — 潔淨配方機制任務:解釋「為什麼更安心」— 植萃、無酒精、無鄰苯、循環包裝。分群:無酒精/天然利基。
Headline: Plant-based, alcohol-free, phthalate-free
Body: Every Soréva formula is made with plant-based essential oils and is alcohol-free and phthalate-free, chosen with care for the air at home. The oil sits in a reusable, designer-grade glass bottle and arrives in circular recycled packaging.
圖片構想:三枚圖示帶(葉片=Plant-Based · 無酒精滴管=Alcohol-Free · 循環箭頭=Recycled Packaging)+擴香瓶特寫。取代 slot-5 的 '100% Botanically Based' 絕對宣稱,改為可驗證表述。
替代文字:Plant-based alcohol-free phthalate-free reed diffuser in recycled packaging (74) · 變化:Clean formula icons beside amber reed diffuser bottle (52)
桌面預覽
3 圖示帶 + 擴香瓶特寫
Plant-based, alcohol-free, phthalate-free
Made with plant-based essential oils · reusable glass · recycled packaging
行動預覽
圖示直向堆疊
Clean formula
Plant-based · alcohol-free · phthalate-free
模組 4 — 使用方法與濃淡自調任務:補上使用/強度缺口(減少「太濃/太淡」的落差退貨)。分群:使用意圖、7 支藤條、120 天。
Headline: Set the strength, then let it last
Body: Remove the cap, place the reeds in the oil, and let it absorb for about an hour. Use four to six reeds for a subtle scent or all seven for a fuller room, and flip the reeds once a week to refresh the aroma. One set lasts up to 120 days.
圖片構想:三步驟圖(沿用 slot-9)Remove cap → Insert reeds → Flip weekly,加一條 Subtle–Moderate–Strong 強度刻度(沿用 slot-6)。'GENTLE AROMA' 全大寫改 Title Case。
替代文字:Three steps to set up a reed diffuser and adjust scent strength (61) · 變化:Reed diffuser how to use and strength scale guide (48)
桌面預覽
3 步驟圖示 + 強度刻度
Set the strength, then let it last
4–6 reeds subtle · all 7 fuller · flip weekly · up to 120 days
行動預覽
步驟直向堆疊
Set the strength
4–6 subtle · 7 fuller · flip weekly
模組 5 — Q&A 區塊(Rufus 優化,≤250 字元)任務:以 listing-rewrite Phase 3 的五組問答逐字呈現 — Rufus 直接引用。分群:長尾意圖 + 異議。
Q1. How strong is the scent and how long does it last?
The aroma is designed to be gentle rather than overpowering. Use four to six reeds for a subtle scent or all seven for a fuller room, and it lasts up to 120 days. Flip the reeds weekly to refresh the fragrance. (210/250)

Q2. What does the Santal Calm scent smell like?
Santal Calm opens with sandalwood, cedar and musk, moves through soft leather and papyrus, and rests on a warm ambroxan base. The result is a grounded, woody and calming aroma suited to quiet moments at home. (208/250)

Q3. Is the formula alcohol-free and what is it made with?
Yes. The reed diffuser is made with plant-based essential oils and is alcohol-free and phthalate-free. As with any essential oil product, keep it out of reach of children and pets and use it in a ventilated space. (213/250)

Q4. Which rooms is it best for and does it work as a gift?
It suits bedrooms, bathrooms, entryways, home offices and living rooms, and works best in small to medium rooms. The recycled gift packaging and space for a handwritten note make it a ready housewarming or birthday gift. (220/250)

Q5. How do I set it up and can I reuse the bottle?
Remove the cap, place the reeds in the oil, and let it absorb for about an hour. Flip the reeds weekly for a fresh burst of scent. The designer-grade glass bottle can be cleaned and refilled once the oil runs out. (213/250)
圖片構想:文字為主的模組;側邊放一張單支擴香瓶+藤條的小型去背圖即可,無需新製圖。
替代文字:Single amber reed diffuser bottle with natural sticks cutout (58) · 變化:Santal calm reed diffuser product cutout (40)
桌面預覽
問與答
5 組 Q&A 雙欄文字排版,右側擴香瓶去背圖
行動預覽
問與答
單欄堆疊式 Q&A
模組 6 — 植萃無酒精 vs 一般酒精基底擴香任務:對「不具名的一般擴香」做比較收尾。分群:差異化防守。
Headline: Why a plant-based, alcohol-free diffuser is different
Body (chart rows, 5 max for mobile):
1. Base — plant-based essential oils, alcohol-free ✓ vs alcohol-heavy base ✗
2. Longevity — lasts up to 120 days ✓ vs fades within weeks ✗
3. Diffusion — gentle, even, not overpowering ✓ vs sharp, quick to fade ✗
4. Bottle — reusable designer-grade glass ✓ vs single-use container ✗
5. Packaging — circular recycled packaging ✓ vs undisclosed ✗
合規備註:對照欄標題必須寫 "Ordinary alcohol-based diffusers" — 絕不可出現品牌名。避免 '100% natural'、'non-toxic'、'cruelty free' 等須認證字眼,除非握有依據。
圖片構想:雙欄比較圖:我方擴香瓶用實拍,對照組用灰色線稿描繪一般擴香瓶(避免與任何品牌雷同)。
替代文字:Comparison of plant-based alcohol-free reed diffuser versus ordinary diffuser (76) · 變化:Clean formula reed diffuser durability comparison chart (54)
桌面預覽
雙欄表:我方實拍 | 灰色線稿瓶
Why a plant-based, alcohol-free diffuser is different
5 列屬性,✓ / ✗
行動預覽
窄版雙欄表
Plant-based vs alcohol-based
5 列,✓/✗ 需 12pt+ 可讀
模組 7 — 三種香調,一份心意任務:香調家族與送禮收尾 — 三香調+禮盒,帶動送禮與回購。分群:變體家族 + 送禮。
Headline: Choose the mood, give the calm
Body: Santal Calm brings warm sandalwood and cedar, Sage Coast a fresh sage and sea salt, and Clement Dawn a bright citrus. Each arrives in circular recycled packaging with space for a handwritten note, ready for a housewarming, a birthday or a moment of self-care.
圖片構想:三支香調瓶(Santal Calm/Sage Coast/Clement Dawn)平拍並列,各配一小道具(檀木/鼠尾草/柑橘),右側禮盒與手寫卡示意;低調品牌章。沿用 slot-8/slot-10/slot-11。
替代文字:Three Soreva reed diffuser scents with gift box and handwritten note (67) · 變化:Santal Sage and Citrus reed diffuser gift set flat lay (52)
桌面預覽
平拍:3 香調瓶 + 禮盒 + 手寫卡
Choose the mood, give the calm
Santal Calm · Sage Coast · Clement Dawn · recycled gift packaging
行動預覽
3 瓶直向 + 禮盒
Choose the mood
Santal · Sage · Citrus · gift ready

上架前檢查清單

#檢查項目狀態
1所有模組皆無星等、評論數、顧客引言或見證(含 Q&A 答案 — 只寫產品事實)文案已合規
2無價格、折扣、運送、Prime、保固或庫存字眼文案已合規
3無競品品牌名 — M6 比較表以 "Ordinary alcohol-based diffusers" 標示對照組文案已合規
4無全大寫連串;標題全句子式大小寫(含把圖庫 'GENTLE AROMA' 改 Title Case)文案已合規
5避免未證實宣稱('100% natural'/'non-toxic'/'cruelty free' 未帶入 A+ 文案,改可驗證屬性)已驗證
6Q&A 答案每則 ≤250 字元,逐字取自 listing-rewrite Phase 3(208–220 字元)已驗證
7每張圖片皆有 ≤100 字元替代文字 + 1 個語意變化版已提供
8比較表 ≤5 列屬性,確保行動版可讀5 列
9安全性用語誠實(無寵物/孩童安全或療效宣稱;Q3 明載遠離孩童寵物並通風)已驗證
10送出前逐模組核可行動版預覽;拼字/文法檢查上傳時執行

品牌註冊備註

Standard A+ Brand Content 需要 Soréva 在 Amazon.com 具備有效的品牌註冊(Brand Registry)。本簡報以 Standard 層級設計(7 個模組,不含 Hero/Carousel/原生 Q&A 模組類型)— 模組 5 的 Q&A 內容放在標準圖文模組中呈現,完全合規。若帳號已具備(或日後取得)Premium A+ 資格 — 通常在 5 個以上 ASIN 上線 A+ 後即開通 — 可將模組 1 升級為 Premium Hero(3000×600)、模組 5 升級為原生 Premium Q&A 模組,文案無需任何修改,本簡報內容可 1:1 對應。上傳時由賣家在 A+ Content Manager 中挑選實際模組類型;本簡報提供的是內容層(任務、分群、文案、圖片、替代文字),而非元件名稱。